![](https://cdn.myportfolio.com/54996999-a79b-4de4-aa42-56786634821b/87c3687e-0ed9-4295-8ff1-0e4e8cf1ba1d_rw_1920.png?h=fa6fbbac73caf8230e6594dd84377d86)
2022 marks the 75th year of the life of the master of horror, Stephen King. Such an event required a strong brand presence and a large publicity campaign.
Editora Suma, King's representative in Brazil, programmed a series of events and products that would adopt the commemorative seal.
![](https://cdn.myportfolio.com/54996999-a79b-4de4-aa42-56786634821b/9312af1a-5918-4e67-a6d9-8bf2ff6226f0_rw_1920.png?h=2d218e4af4cfdff7da3b5e78efa36dcf)
It was also created its own iconography and the seal "I'm a number 1 fan".
![](https://cdn.myportfolio.com/54996999-a79b-4de4-aa42-56786634821b/83cf49b3-8111-4628-be3e-6b2cf9d711d3_rw_1920.png?h=4dfc37f5bf19f8787aeece24a51f8d77)
![](https://cdn.myportfolio.com/54996999-a79b-4de4-aa42-56786634821b/98fab87e-e2a9-4483-891e-f27f612ad9e6_rw_1200.jpg?h=1e3afbaf51f39855651f60b9644a60c6)
![](https://cdn.myportfolio.com/54996999-a79b-4de4-aa42-56786634821b/c16e2f03-a8eb-4761-84c7-421af48edfeb_rw_1200.jpg?h=3accef916422d7c48dba23e434a5f9f2)
![](https://cdn.myportfolio.com/54996999-a79b-4de4-aa42-56786634821b/70059669-7116-4f7e-9c6b-2aa833d7d756_rw_1200.jpg?h=0b532684fc5386d0f4181eaeb26f960a)
![](https://cdn.myportfolio.com/54996999-a79b-4de4-aa42-56786634821b/918e1033-bca5-4ed8-b6a1-84ee60e738b2_rw_1200.jpg?h=7bd2932ee020da8936fc2dd4d7503123)
![](https://cdn.myportfolio.com/54996999-a79b-4de4-aa42-56786634821b/cd1c6c54-e75d-48c9-9b08-957c6916b71b_rw_1200.jpg?h=b490cccbef7545843473803696cc53ab)
![](https://cdn.myportfolio.com/54996999-a79b-4de4-aa42-56786634821b/0875823c-dd40-4665-8a7e-a665839dc7d2_rw_1200.jpg?h=6bc9e56f2a1aa98fbf598ce76a88dbcc)
![](https://cdn.myportfolio.com/54996999-a79b-4de4-aa42-56786634821b/ff3b61df-c975-4b91-9668-9ea3c8d5e62a_rw_1200.jpg?h=72e86e58989b47bed15a59eab9f1d237)
![](https://cdn.myportfolio.com/54996999-a79b-4de4-aa42-56786634821b/848b8642-6906-4a6d-acad-961568580ca1_rw_1200.jpg?h=d6ac9aa73ed8b1336c29e07d18117f70)
![](https://cdn.myportfolio.com/54996999-a79b-4de4-aa42-56786634821b/36b68008-0b90-46d1-9822-178d6997e2b0_rw_1200.jpg?h=61c5282f4923ce80274a626c838128f5)
![](https://cdn.myportfolio.com/54996999-a79b-4de4-aa42-56786634821b/e3b0cb89-df56-4348-a49a-19b8b7a9dbb2_rw_1200.jpg?h=ffcaf2ea7a136cfad0a87a8ac581d338)
This project was developed by studio Nono, where I worked as Art Director
Client: Suma / Stephen King
Summary: Branding and Visual identity
My role in this project: Art director