![](https://cdn.myportfolio.com/54996999-a79b-4de4-aa42-56786634821b/a54d6caa-788c-4433-88e4-2a8021f2683f_rw_1920.png?h=bbdb3ad0f2e5d68bc6fe909a886d4aca)
Adrenavita is a sports and recreation company that needed to readjust its brand to digital media while launching a line of sports products.
Although small, the changes were fundamental to make the brand more dynamic, contemporary and functional both for social media and for printing on products and fabrics.
![](https://cdn.myportfolio.com/54996999-a79b-4de4-aa42-56786634821b/d54e78bf-3ac7-47ac-ac02-50702115dfb3_rw_1920.png?h=6e59f9576fb62f9927126def28569b2e)
The basic structures of the brand provided the elements for the construction of the patterns and textures that would be used in the products.
![](https://cdn.myportfolio.com/54996999-a79b-4de4-aa42-56786634821b/5416f77c-a539-40a7-98bf-e6bbcf8cb07a_rw_1920.png?h=79aec5327ffc7ed47957ecedf27400b0)
![](https://cdn.myportfolio.com/54996999-a79b-4de4-aa42-56786634821b/36ca20c5-b10a-42c7-a9b2-6ca0668c4afd_rw_1200.jpg?h=6b3d2ffb773c9fbcc6b5e93bdfb908aa)
![](https://cdn.myportfolio.com/54996999-a79b-4de4-aa42-56786634821b/547a65d1-8fc1-4cc6-961b-bbefdf60c386_rw_1200.jpg?h=ed25e2acd35856d14e99238b77c642da)
![](https://cdn.myportfolio.com/54996999-a79b-4de4-aa42-56786634821b/717d2052-f9d4-4df9-961b-0274a0099d43_rw_1200.jpg?h=2524cef66f4c73577c57163012415e2d)
![](https://cdn.myportfolio.com/54996999-a79b-4de4-aa42-56786634821b/45b06be0-0cfb-4aa9-b895-a6c28413229e_rw_1200.jpg?h=eac7647ad3a1570ed459a3562ac49c3e)
![](https://cdn.myportfolio.com/54996999-a79b-4de4-aa42-56786634821b/f2ed6d1e-431b-4294-b6f2-513f948d5a4c_rw_1200.jpg?h=a5f4adf8f0352e1753d437fb0bb72058)
![](https://cdn.myportfolio.com/54996999-a79b-4de4-aa42-56786634821b/5722ccd6-0315-4c2c-b8df-623c8b161ed7_rw_1200.jpg?h=374ba508c5608f80117f0b7857238e32)
![](https://cdn.myportfolio.com/54996999-a79b-4de4-aa42-56786634821b/bca8d05b-047d-4dd5-9b01-2708975f31a9_rw_1200.jpg?h=cf84d209adacf3df0d56a4d12b65e637)
![](https://cdn.myportfolio.com/54996999-a79b-4de4-aa42-56786634821b/a65760b1-8a33-4e0f-842c-29dc41e58b29_rw_1200.jpg?h=dd2a4a94e42a752b9f58113f95f76e5e)
![](https://cdn.myportfolio.com/54996999-a79b-4de4-aa42-56786634821b/877181e2-fa9d-4a9b-9fe4-c1d523bff692_rw_1200.jpg?h=2736e12d9bbf0fdc663c3c4d43732462)
This project was developed by studio Nono, where I worked as Art Director
Client: Adrenavita
Summary: Rebranding and Surface design
My role in this project: Art director